Marketing
The process of selling your home begins with making sure it looks great! We will provide you with a customized staging solution for making the very best presentation of your home to the market. We will review all aspects of your home, and identify the key features that will help us to sell it quickly and for the maximum sale price possible. In the last 12 months the median sale price to list price for our Listings was 102.18%, the median days on market was 24 and the median closing price was $1,615,000!
We will showcase your home by creating a professional photography package, which will include both still shots and video, as well as drone photography to provide an aerial perspective. We will also create single property websites for unique luxury homes.
Online Presence
99% of people looking for a house begin their search online. We will build a powerful web presence, including drone photography and 3D virtual tours, which will make you home look exceptionally desirable. Your home will be listed on all of the top real estate websites, and we will make certain that all of the listing information in BRIGHT MLS is accurate. We will deploy a significant number of social media posts to help market your home, and will post often on both Facebook and Instagram under our Team profiles and BHHS Fox& Roach, Rosemont. Your listing will reach roughly 2000 people with each post, which will help maximize your exposure to the market. In today’s market we have had success selling and purchasing homes for clients with just one Facebook and Tiktok post!
Marketing Tactics
We will create professional brochures and flyers as part of our Luxury Listing and Fine Homes Marketing Program. We will host Broker’s Open Houses as appropriate to maximize the number of agents who will preview your home. Saturday and Sunday open houses to the public will be planned upon request. We will conduct “agent to agent marketing” through virtual postcards and sharing of virtual tours, which allows us to reach thousands of agents each week.
Lead Generation
We will create a weekly report using Showing Time, which will identify agents who have clients in your price range. We will then make personal phone calls to those agents, to discuss our listing and encourage them to show your property. We will network every day to promote your property. Most importantly, we show up! We pride ourselves in being personally present at every showing of your home. We strongly believe that it is important for us to be available to answer buyers’ questions, and be there to sell your home!